What Are You Optimizing For?


There’s a tea house in the heart of San Francisco’s South of Market area called Samovar. It’s known to locals and conference-goers alike for its zen atmosphere, spectacular views, and great grub. I ate there the other day with the founder of Startups.Co., an entrepreneur named Wil, who now owns Zirtual.com. Our conversation touched on a few share-worthy topics I thought those who self-select as Pegasus entrepreneurs or would-be escapee’s of the 9 to 5 may enjoy.

The More We Work, the Less Productive We Are.


Living in the heart of Silicon Valley’s frantic “I work 12 hours a day, drink a ton of coffee and have no social life—but my startup is crushing it“ society, I get exposed to a lot of people who literally do nothing but work all the time.

Up until about 3 months ago, I was one of those people.

I would jump out of bed and do my

I’m sick of Unicorns, I want to be a Pegasus


I’m re-reading The Four Hour Work Week after 7 years…

I remember the first time I read it, sitting on a train headed towards the town of Viterbo, Italy. Blown away would be an understatement of my reaction to reading Ferriss’ now cult classic.

Shortly thereafter I dove head first into lifestyle design and creating internet businesses. The goal being for these businesses to give me freedom: financially and location-wise. I had just turned 23 and had an online business on eBay since I was 19. Armed with my new found learnings, I assumed I had collected the final pieces to having things all “figured out”… little did I know.


The Corporate Ladder: Climbing Versus Building


Years ago I realized, in passing, that when people talked about “the corporate ladder”, or “glass ceilings” (in reference to women in business) they were discussing metaphorical obstacles I would never be able to overcome.

I didn’t have the patience to work for others, even in my “corporate” days (when I slaved away in a variety of bar tending positions) I had a short fuse for authority figures that didn’t live up to my expectations of upper management (I wanted to be employed by the

Madness is Bliss


“But I don’t want to go among mad people,” Alice remarked.

“Oh, you can’t help that,” said the Cat: “we’re all mad here. I’m mad. You’re mad.”

“How do you know I’m mad?” said Alice.

“You must be,” said the Cat, “or you wouldn’t have come here.”

Successful People Are Confident People


People who achieve their goals are people who believe in themselves. No one can accomplish what they set out to do if they don’t actually believe they can do it, if they believe they will fail along the way.

It’s no coincidence that successful people are confident people – you have to have one in order to build up to the other. When examined in this straightforward light, of course it makes sense that those who are confident in themselves and their abilities will be able to find their way to the success they seek.

Bright Lights, Big City, Vegas Girl.


As I taxi’d into New York City, watching the landscape unfold in front of me, I had the realization that I’ve been trying to get here my whole life. From being born outside of Dallas, to growing up in the soul withering heat of Vegas… deep down I was crawling my way towards America’s Mecca.

I have arrived. In style? Not really. Am I staying at the best hotels? No. I’m still bootstrapping baby. Am I more positive about my future and the future of Zirtual than ever before? Ab-so-freakin’-lutely.

An Object in Motion…


One large iced green tea, one small extra-hot, hot chocolate. It’s the sweet and sour of this drink combination, the hot and cold duality of their natures that I love. I’m sitting in the same Starbuck’s that I have spent many a late night brainstorming the future of Zirtual at—the idea that started in a similar coffee shop in Las Vegas two years ago and has grown into a 25 person company based in the heart of San Francisco.

A year ago, when I was living in the Tenderloin, subsisting off of Ramen and Red Bull dropping $5 for two drinks at Starbucks would have caused me physical pain. I pinched pennies like nobody’s business and still do.

The Joy of Working


When I was a little girl I have many fond memories of my mother in the kitchen, she was and is a phenomenal cook and took great pleasure in making everything from a batch of brownies to a 4 course meal. Susan, who also blogs — about food no less — owned a well loved cookbook called The Joy of Cooking.

Red Butler: A Case Study in a Customer Service #Fail


I have a rule about not writing things about our competition, but like most rules – this one was made to be broken. It came to my attention the other day that one of our ZAs had been asked by her client to cancel his Red Butler account. This wasn’t an odd request as we often get people who try several virtual assistant companies to no avail before they hear about Zirtual.

The ordeal that followed boggled my mind in so many ways that I just knew I absolutely had to bring it to light.