9. Off and Online growth

Running a business online doesn’t mean your sequestered from the real world. Be social, network in person and promote your online business in off line ways. A big part of my business is website design, these clients pay thousands to get a website built by my team and optimized by me but they never find me online. Instead I find them in very off line ways, usually people that are super tech savvy and know of all the latest and greatest web 2.0 advances aren’t going to pay a premium to have someone else build their site. So if your speciality is like mine and can translate into an off line business go for it! Two streams of income are better than one and the more channels that bring you business the better.

my networking tools: moleskin, pen, business cards, skype business number

Off line business ideas for the online entrepreneur:

Freelancing: I am going to defer to a master here, check out Ramit Sethi’s entire course on how to make more money freelancing, which is free by the way!
Website design: do you know how to build out a wordpress site and install plug ins? Then you may be able to make money doing just that! People are more than willing to pay a few hundred bucks for a simple WordPress set up.
SEO: if you excel at SEO you can do it for $$ for others who aren’t good at it.
Social media marketing: many people and businesses will pay you to manage their social media presence for them, check out my site tweeterpreneur.com to see that business model working.
Niche expansion: is your niche online sewing? Do you think you could run your online business from a small storefront in the artsy part of town & make double the streams of revenue? If so, go for it! Think outside of the box and be the most extraordinary entrepreneur you can be both off and online!

Online business growth for the Off line entrepreneur:

Turn your brick & mortar store into online profits: if you already have a brick and mortar store off line what is stopping you from making even more money online? Do you sell services? products? hand made goods? You can take advantages of platforms like eBay, Etsy or start your own Yahoo! store.
Offer your expertise online: are you great at something that you utilize in your off line business? Accounting, law, baking? Why not become an online authority about your off line knowledge. Get a blog, tweet about it, facebook your information… build an online brand to promote your off line business.
Market via social media: create your business a Twitter account, FB fan page, Youtube channel etc. This helps immensely in marketing your brand if you really work it To learn more about hustling your way to the top read the social media explorer.