Comments on: “I Can’t Afford It” is a Crock | How to Find Buyers that BUY!

By: Maren Kate

Maren Kate — Thu, 25 Feb 2010 01:31:55 +0000

It is so true Lindsay its all about perceived value for consumers!

By: AL

AL — Wed, 24 Feb 2010 20:15:28 +0000

That was a good read thanks so much!

By: AL

AL — Wed, 24 Feb 2010 20:14:53 +0000

This was a good read thanks so much

By: Maren Kate

Maren Kate — Sun, 31 Jan 2010 21:56:34 +0000

I try to log in every week and make a few comments, I notice it helps drive extra traffic to my blog too

By: Lindsay

Lindsay — Sun, 31 Jan 2010 11:24:36 +0000

Nice post. I'm in the IMBA, too, though I haven't logged in in ages, heh, whoops.

I think there's a lot to be said for creating a product people really *want*. Even during a recession, people will turn off a few lights around the house to save money but still buy the Caribbean cruise.

By: Maren Kate

Maren Kate — Tue, 26 Jan 2010 04:12:56 +0000

It depends though, also I have heard to put off monetizing your site as long as possible (Via the likes of Yaro Starak & such) but I am unsure about that idea.

I always say either go cheap, or go premium. The middle ground is for the masses. So either make it insanely cheap for the value of the product or set it at a premium price and watch as people will value it more in their own mind because its expensive. Like the eBook 'desperate buyers only' talks about (check it out by the way! Its 77 bucks but TOTALLY worth it).

Let me know which path you take & tell me if you need a review for a testimonial I love reading other people's stuff.

By: Maren Kate

Maren Kate — Tue, 26 Jan 2010 04:10:11 +0000

That is a good idea in real estate Nick, because with your line of work you could waste countless hours driving around with people, talking on the phone etc. and if they won't buy you just gave away ALOT of free consulting!

By: Maren Kate

Maren Kate — Tue, 26 Jan 2010 04:09:00 +0000

I guess you are right, though building a relationship makes the sale much, much easier. But you have a point, if they want what you offer bad enough… regardless if you are a newcomer to the game or not they will buy & buy big.

Cheers!

By: Maren Kate

Maren Kate — Tue, 26 Jan 2010 04:07:59 +0000

ooooh… I am so lost about both commentluv & disqus I am hopeleslly a technologically disabled.

By: Maren Kate

Maren Kate — Tue, 26 Jan 2010 04:06:57 +0000

I'll check your post out I dig your site. I do hate it when people complain about not being able to afford something, instead focus on HOW not WHY you can't… much better mood it puts you in and a better thought path to success.

By: Maren Kate

Maren Kate — Tue, 26 Jan 2010 04:05:37 +0000

Its true! I just went to get my iPhone's stupid glass fixed it was $200 bucks! Does it cost Apple even a 7th of that for the parts & labor? No. But they can charge it because I love my iPhone & will pay for it. Good point Robert

By: TheInfoPreneur

TheInfoPreneur — Tue, 26 Jan 2010 03:53:23 +0000

Really timely post this Maren,

I'm in the position of monetizing my site and I'm really battling with the price to sell it at. Some part of me says cheap will sell loads, but slightly dearer will make more money but sell less?...

What do you reckon oh wise one?

By: Robert Love

Robert Love — Tue, 26 Jan 2010 03:36:22 +0000

I totally agree Maren, marketing on price alone gets you into price wars and all sorts of nonsense. Look at the Apple model, they aren't cheap but have built u a hugh following and built relationships. Do that and you can set you own prices within reason.

By: Nick Johnson

Nick Johnson — Tue, 26 Jan 2010 03:02:02 +0000

She uses Disqus so that may be why you're not seeing CommentLuv.

By: Eric

Eric — Tue, 26 Jan 2010 00:16:15 +0000

You said it.

This is very true and a great way to build a relationship and actually get people to buy your products. I'm not going to talk here and instead will just happily agree with you because I do agree here.

I also like what you said about not saying: I can't afford. Instead say: How can I afford? This does put a positive thought in your head as well as asks the ultimate questions which opens your mind and puts your brain to work to figure out a way to get what you're after. Once you have it, you'll see it was possible and that opens even more doors.

Who knows how far this could go.

Great post. Re-Tweeting now!

P.S. CommentLuv on sites isn't working on my blog right now. My latest blog post: http://bluepop13.com/2010/01/25/lets-help-each-...

By: Moon Hussain

Moon Hussain — Mon, 25 Jan 2010 19:24:56 +0000

Maren,

Entertaining post. This is the bottom line: “If you potential customer is serious about whatever your niche is they will buy.”

Also, if a page is trying too hard to push a sale, it automatically turns me off.. or when I see sale price and regular price, meh.

I don't think step 1 is necessarily true: “Build a relationship with them first (i.e. blog, podcast, youtube video series, consulting) “

It honestly depends. If you do some research with Google Keywords Tool, you'll see people who use “buying phrases”. I believe if you do it right, you can give the customer what they're looking for. I'm new, so we'll see

By: Nick Johnson

Nick Johnson — Mon, 25 Jan 2010 18:57:11 +0000

Amazing post Maren. All of your points are so right on point!

I'm a real estate investor through and through, I do have an e-book about a specific strategy that I excel in and it amazes me that those that say they can't afford it or want 'FREE' mentoring are the same ones who have never succeeded or will never succeed at anything!!!

I don't waste my time with people who have no interest in improving their current position. Even if I gave it away, it would go to waste so you must buy. I do quite well without the sales of the e-book so those that don't want to, I don't lose any sleep over it.