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A Not-So-Typical San Francisco Startup Story


I want to create thousands of jobs. Tens of thousands actually. I want to give millions of people more time on this Earth. I want to change the world.

Exactly one year ago, almost to the date, I incorporated a business called Zirtual. I had a fuzzy idea of what it was going to be, some sort of job board for freelancers – or something. I wasn’t really sure.


All I did know is that I wanted it to become a

What Darwin Can Teach Us About Entrepreneurship


In the startup world (particularly in Silicon Valley) there is a lot of talk about “pivoting”. This concept has it’s roots in the idea that you may start out with a crap-tastic idea, but with enough product changes and persistence you will eventually hit upon something that rocks.

I agree that one can move mountains with the right amount of determination and the adaptability to change – but I think the series of swivels a startup makes to go from #fail to #epic is more like an evolution than a series of pivots.