Exactly one year ago, almost to the date, I incorporated a business called Zirtual. I had a fuzzy idea of what it was going to be, some sort of job board for freelancers – or something. I wasn’t really sure.
In the startup world (particularly in Silicon Valley) there is a lot of talk about “pivoting”. This concept has it’s roots in the idea that you may start out with a crap-tastic idea, but with enough product changes and persistence you will eventually hit upon something that rocks.
I agree that one can move mountains with the right amount of determination and the adaptability to change – but I think the series of swivels a startup makes to go from #fail to #epic is more like an evolution than a series of pivots.