Posts Currently viewing the category: "Branding"

OH SNAP! Or, How I Learned to Stop Hating on it and Love Snapchat.

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One of my mentors told me a while back I needed to get on Snapchat. My first response was “I’m not 14 and don’t need to send naked pics…,” paired with a roll of the eyes and that holier-than-thou voice we all affect when rebuffing the latest trend. But as Snapchat has continued to blow up I finally decided to join, more from FOMO than anything else. Over the holiday break I started toying with the app and after some failed attempts at mastering the UI—I was hooked.

First off: Stop saying you are too old.

Interview with Alexander Mendeluk

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Me in my Spirithood!

Ever wanted to start a company based on a passion and had people tell you that you’re crazy? If so… you’ll LOVE this interview. The product is called Spirit Hoods and the man behind the brand is Alexander Mendeluk. This interview is inspiring since he took such a simple idea and built it into a phenomenon that is sweeping the fashion industry.

 

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How to Get a Killer Logo – a BrandStack Review

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As I prepare to leave tomorrow for beautiful Silicon Valley and for my first session at the Founder Institute I’ve been in a hurry to get my social outsourcing site Zirtual up and looking good. The biggest problem I had was finding a logo and URL that had the potential to become a million dollar brand, thankfully after days of searching I found BrandStack.com a resource I think every entrepreneur needs to know about – especially if you are about to rebrand.

7 Ways to Live & Love Your Brand

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I was listening to an interview Jason Calacanis did a while back and he kept talking about living your brand. It was an interesting idea so I started to explore it, and by golly I liked what I found. This post is for those of you who are in love with your business, those of you who sing your start up to sleep at night & the sight of your brand’s logo makes you giddy with glee. I’m like that and I know a few of you out there must be too.

How to Turn a Passion for Fashion into a $15 Million + a Year Business

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This is the story of someone who bootstrapped her way up from nothing and grew her business into a Inc. 500, $15 million dollar + a year, 200 employee having (lol) empire. Susan Gregg Koger & her husband started Mod Cloth while attending college in 2002, they have grown it through creative thinking, simple good sense & a lot of passion. I was incredibly impressed & motivated by Susan’s awesome personality & unique viewpoint of fun, simple entrepreneurship.

 

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