One of the most important keys to success is imagination. It’s actually closing your eyes and seeing yourself there. Allowing yourself to stay in the moment & to take in every aspect of what your goal feels like. This may sound like wishy-washy pseudo science – but in reality it is one of the main characteristics successful people in all fields share. They can literally see themselves reaching their goals.

P.S. The picture will make sense at the end of the post – and you’ll probably laugh, or cry.

How to Set & Reach Your Goals

Setting a goal may seem basic but it’s surprisingly overlooked by people who strive for success. If you can make it through these 5 steps when setting your goals and dreaming about your future I promise your chances of actually achieving them are 1000 times better.

1. Write them down.

This is a huge part of goal setting in preparation for seeing yourself there. So few people do this when in reality it should be a religion for entrepreneurs – every few days I rewrite down all my goals in a notebook and look them over. I keep my written goals on a white board above my desk and in a moleskin that I carry with me everywhere. Writing down your goals helps you subconsciously implant them and is the first step towards ultimate success.

A Harvard Business School study once found that only 3% of the population records their goals in writing. Another 14% have goals but don’t write them down, whereas 83% do not even have clearly defined goals. More interesting is that this 3% earned an astounding ten times that of the 83% group. Source

Another Harvard study showed that the biggest usage of Facebook is men looking at pictures of women they don’t know – This has nothing to do with goal setting, but I felt like it was a creepy stat I just had to share. Source

2. Make your goals specific & measurable.

Most people say “make them short, measurable and attainable” I leave the word attainable out because I truly believe any goal that you set your mind to you can attain – with the right amount of creativity & persistence. Now don’t be a smart ass and say “Well I want to be 8 feet tall and that will never happen no matter how hard I try”, but if you did say that I’d retort with “someone else wanted to be freakishly tall and when they set there minds to it stilts were born… smart ass”.

Setting quantifiable goals that you can measure and are very specific helps greatly when you try to see yourself reaching the certain goal. The goal “I want to be rich” or “I want to be beautiful” is too generic. Here are some examples of specific, measurable goals:

  • I want to be 110 pounds, have my hair touch the small of my back and have perfectly straight teeth.
  • I want to have $10 million in the bank.
  • I want to write a 500 page book.
  • I want to start a non sucky telephone company that revolutionizes the way people talk to each other and never, ever gives them bad service (*Cough* AT&T).

3. Give yourself a deadline.

Another big problem I struggled with when I first started was saying “I want to achieve X” without any kind of time line. This is a killer of dreams and paves the way to laziness. If you have no deadline you can tweak your product for three years before you release. With no deadline there is nothing to strive after or to challenge you to push yourself further. Let’s take the examples above and add a time line to each – then the chances of you actually attaining that goal are 100 times better.

  • I want to be 110 pounds, have my hair touch the small of my back and have perfectly straight teeth by the time my 10 year highschool reunion rolls around.
  • I want to have $10 million in the bank by age 40.
  • I want to write a 500 page book in 6 months.
  • I want to start a non sucky telephone company that revolutionizes the way people talk to each other and never, ever gives them bad service (*Cough* AT&T) before the next iPhone comes out so I can actually USE it.

4. Look at your goals constantly!

Oh, whaaaw, I’m too busy to look at my goals everyday. If that is the case then you are also too busy for true success. Read and write down your goals as much as possible – I suggest once a day if you are really ambitious and once a week at the very least. Another tip I’ll share that I use so my goals are ALWAYS on  my mind is to use them as my passwords, for stuff like my computer, different websites I use often, etc. This is a great way to keep your goals fresh on your mind and to help you not forget your password while your at it! Examples:

  • $40kamonth
  • GotothegymFatty
  • Sellfor10millionby2012

Other visual aids to help you see your goals and constantly keep them on your mind would be writing them down on a whiteboard near your desk, putting stickies with your goals on them on your dashboard or creating a collage of some sort where you look at the things you’ll have once you reach your goal i.e. 1# spot on the best sellers list, a perfect stomach, a mansion in the hollywood hills.

5. Make your goals into a routine

I strongly suggest you read David Allen’s Getting Things Done if you want to learn how to get ultimately organized and develop a routine that will greatly help you in achieving your goals. Now let me warn you – the book is somewhat tedious (or at least it was to my small brain) – but utterly worth it. If “Cliff notes” exist for it – I’d suggest those too.

You need to make sure your goals work there way into your daily life in a reinforcing way. Often this can be done by titling a to-do list in Basecamphq (I use it & LOVE it) with the name of your goal and then make “to-do’s” that are baby steps in reaching that goal.

Example:

Goal: Break up with Adam by October 1st

  1. Start moving my stuff out of Adam’s house
  2. Take him off my phone plan
  3. Say hi to Jason in Accounting because he’s kinda cute and may be a good rebound
  4. Kidnap Fluffy – mutually owned Poodle – and tell Adam she ran away, to avoid nasty puppy custody battle
  5. Buy Visine for fake tears when telling Adam about Fluffy
  6. Use previously acquired Visine for fake tears when telling Adam “It’s not you, it’s me”

So in closing, use these 5 steps to set your goals and then achieve them through constantly seeing yourself there. Spend a half an hour a day (in the morning or night work well) just laying down, playing calming music and envisioning your life when you break up with Adam.

Think of how sweet it will be to not have to wash his dirty gym shorts anymore. Envision yourself on a nice date with Jason from Accounting, possibly talking about your feelings – because you sense Jason is that sensitive, strong type. Just remember, your goals will come true when you follow these steps and envision your ultimate success… and puppy custody battles are to be avoided, trust me.

  • http://twitter.com/radicalify Jack

    Maren! This post is awesome. Really enjoyed it tremendously.

  • http://www.Escapingthe9to5.com/ Maren Kate

    Aww :( Sorry about that – at least I didn't use the name Jack in the example (then i would have felt like a real jerk!) – That blows but on the up side it will give you a lot more time to really focus on your goals, right? Lol I am seriously lacking in the “sensitivity” arena so forgive me.

    I see the two approaches as going hand in hand – you set your goals – then you “act” everyday towards those goals, every day you wake up working towards your goals you are very much living in the present (in my opinion).

    Hope things work out alright, I know that is a tough time!

  • http://40daystochange.wordpress.com Ami Kim100

    haha – great way to illustrate a productivity principle. Poor Adam! Lucky puppy!

  • http://www.singlemomfreelancewriting.com Jennifer G

    Thank you for this great post. I am just revisiting my goal setting strategy and I think these steps will be a great help in my plan. I have decided to focus on more of my shorter term goals to light more of a fire to get more done. Short deadlines always create the best results for me. Keep up the great work!

  • http://www.Escapingthe9to5.com/ Maren Kate

    Lol I really should have clarified that Adam was an example – I got emails from people asking if I was single and if I needed a shoulder to cry on.

  • http://www.Escapingthe9to5.com/ Maren Kate

    That really does help – The sooner the deadline the better too. It really puts a fire under you and the satisfaction of completing the goal is greater too.

  • http://thirtytwothousanddays.com/ Jack B

    Love the idea of using your password as a reminder to lock on to your goals! That's a truly new one to me, and like so many original ideas, it's “obvious”. (I mean that as a compliment – it takes a creative mind to take something in plain sight and turn it into something new and valuable.)

  • Steve Mahoney

    Great article Mirren , poor Adam lol.
    No thank you , I like these ideas on Goal Setting .
    I am going to make sure I am at a rock concert in London on the 4th October 2010 . I have a load of work to do to earn the cash in a short space of time to travel from New Zealand to London by then.
    Thanks for your help.

    Steve

  • englandrm

    Yeah I feel bad for Adam as well. These bits for goal setting are all over the place, but the fact that you have developed a community of people who listen to you will hopefully get a few more people following them. (including me)

    1000 true fans, you must be getting close. Based on the lifetime of your blog, which I've read in its entirety, you deserve more.

    I thought you were turning 40 in 2012, then I did the math, and realized you were just using an example. Scared me for a sec, thought I had an e-crush on a girl that was basically twice my age.

    Great facebook stat up there. Using myself and my friends for example, it is true.

    My company just partnered up with a gigantic European company, and while we were negotiating, I kept thinking “how did Maren Kate land the deal the Pawn Stars.” I owe you for my current position with them.

    You've got to switch to Verizon. The HTC Incredible is … Incredible.. plus the new droid x.. You are missing out.

    Anyways back to the post. GOAL SETTING AT ITS FINEST! Maren Kate knows what shes talking about. She is someone you want to keep track of, (she was just in Forbes and all). She had a huge goal list, then found herself working on too much, and focused it down to the most important/effective ideas. Great move, organizing the goals.

    Thanks again for all your help. It was a few months ago, but you really pushed me in all the right directions. Really wished the 3 projects you were working on came out sooner, that happy hour one caught my attention, although I'm usre in due time they will reach the public.

    Thank you for being the Real Deal. Your site will remain on my favorites for a long while. Thanks ~Ryan

  • http://www.Escapingthe9to5.com/ Maren Kate

    Yay! Hope you can use it well :)

  • http://www.Escapingthe9to5.com/ Maren Kate

    Have a great time – hope you reach your goals :) Let me know how the concert is!

  • http://www.Escapingthe9to5.com/ Maren Kate

    Aww thanks sooo much Ryan :) You make me blush (entrepreneur style!) I am so glad you have gotten something out of this blog – it makes my day you have no idea! Also I want to know more about your biz/career – sounds super interesting :) shoot me an email sometime soon!

  • http://www.virtualbusinesslifestyle.com/ Chris C. Ducker

    Hi MK

    I find that working on a long-term goa is easier if you break it up over a period of time, into smaller mini-goals, so to speak.

    Like this year, by the end of the year I want to be a full-time CEO, as you know by reading my blog, Maren.

    However, to make sure I stay focused and dont get too overwhelmed, in January at the beginning of everything, I broke that goal up into 12 mini-goals, one for each month.

    I am happy to say I am already DONE with August… and its only the first week of the month. It really helps to break things down.

    Nice post, Maren.

    C

  • http://www.tacticalcashflow.com Howie

    This is perhaps one of the best posts I've read in a long time (not blowing smoke, or sucking up, I swear…lol)….the reason being: without effectively defining our goals, in a realistic, measurable, and obtainable way, we really don't set out an appropriate gauge by which to determine success or failure. This post is so reminiscent of the essence of nursing school, in that, I became so accustomed to setting goals for others (Patient will ambulate 5 feet down hallway without experience Dyspnea/fatigue/etc), that I guess I was blessed to naturally think in these terms when it comes to my own projects and endeavors now.

    Great post Maren! Just signed up for your email list/course, and can't wait to delve in.

  • dottiberry

    Great post…I ran across it because I was putting together some info for my team on goal setting. Here's something I discovered. Most of us have heard the story of the Harvard Business School Study, and many of the top speakers use that story. What I found out, however, is that, apparently, it isn't true! I have researched it and discovered various links, but here is one:
    http://rapidbi.com/management/harvard-yale-writ… Would love to have your feedback! Keep up the good work with your posts! Text “CoachB” to 90210 if you want to touch base with me about this.

  • http://twitter.com/Yakezie The Yakezie

    I've always believed I would succeed. I think so much is a state of mind and having great self confidence!