I have found myself lately in a internet business/blog funk, not that I don’t love my blog (**self hug**) but because it is easy for me to get maniacal about the number of comments, page views etc Escaping the 9 to 5 gets. The number of page views has only been growing, but I want reader interaction to grow as well and since with all things in life it takes a lot of hard work… I get frustrated. Today I heard someone say an old colloquialism “don’t dress for the job you have, dress for the job you want” and I thought… presto, that’s it, that is how to excel at writing a blog… you write for the blog you want, not the one you have.
Too often with our blogs we get into funks and think “no one is reading this” so we just kind of churn out crap because we’ve read Problogger & Copyblogger and 1000 other sites that preach for you to constantly put out content. I myself have made a goal to blog 6 days out of 7, but what I forgot in my goal was to blog only about the most EXCELLENT stuff I can think of. Not crap like “Steps to starting a small business” or other generic internet business bunk. Instead I (we) need to get back to our roots, to blog for other’s benefit and not for search engines, to blog to build communities of like minded people all going towards one goal, to really strive to start a revolution with each post!
So here are some ways I am going to start writing for the blog I want not the blog I have…
- I am going to only share things that I think are cutting edge and/or INCREDIBLY beneficial to my readers. Nothing generic, link bait-y or search engine (over) optimized will come from these fingers anymore.
- I am going to still blog 6 days out of 7 but now I am going to DOUBLE the amount of time I spend in my blog prep instead of just going through my list of keywords and being like “yes, you, come here and be my keyword to build a blog around” from now on I’ll build keywords around the blog posts instead.
- I may (i said MAY) start proofreading…
- I will start reading my own posts before publishing to make sure they inspire you, the reader, the reason I write this thing in the first place. I want you to read my blog and say “Geez, I have GOT to get out of this 9 to 5 job, NOW, this girl with the weird writing made me literally giddy with excitement about starting the next chapter in my life and becoming an extraordinary entrepreneur, and by darn I will do it!”
- I want to start publishing reports on my income, my blog stats, etc. so I can become even more transparent to others in an effort to help motivate the few that matter to really dive head first into this crazy life of entrepreneurship.
- Every time I sit down to write a post I will imagine 10,000 people will read it and thus I will write with all the gusto I have to try and move those readers into action and towards the path of escaping the 9 to 5 for good.
- I will write for my core group, my reason WHY, my “tribe” which are the few that truly are passionate about living life on their own terms, are crazy about entrepreneurship and are dedicated to building an extraordinary business that brings them joy and fulfillment.
How can you write for the blog you want, not the one you have? How can you apply this principle to your job, your relationship, your hobbies… if you treat everything like what you want it to be not what it is, you’ll be surprised at the number of times things change to fit your perception.
Action step:
- Start wring for the blog you want, not the one you have
- Start living for the life you want, not the one you have
