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My Craziest Idea Yet | (potentially) Profitable Business Ideas

by Maren Kate on January 22nd, 2010

Okay, so I was just sitting here, in Starbucks, listening to Yaro Starak’s free blog blueprint (it’s very good by the by, get it here & its free) and it hit me… I want a Cadillac Escalade. So I looked it up… for a 2007-2008 used one its around $44,000. Hmmm… Lets say I put a few grand down to get it to $40k and divide it over 60 months without interest payments or any other add ons. Now its $666.67 a month (Aah!). So maybe that in and of itself tells me its a bad idea,but I want regardless and yes I’ll try to find a hybrid.

Anyways I tell you this, to tell you this… So I was thinking $700 a month, that is ridiculous, I don’t want to pay that. Instead I need to find someone to pay it for me. Maybe many someones. No not a sugar daddy, I’m no trophy wife/girlfriend, I work my little butt off all day growing my business. Instead I got an idea from the guys at www.iwearyourshirt.com who wear brands & businesses’ shirts 365 days a year and get paid for it. Well why can’t I do that with the Caddy?!

So here is the plan… tell me if it sounds crazy but darn it I bet it could work. To afford a $700 a month car payment I need: 10 silkscreen ads at $70 bucks a pop or 100 bumper stickers at $7 bucks a pop! I could even make some money if I rent out the back window for a silk screen ad at a few hundred a month (which is pretty standard). Here is the thing, I drive A LOT, like a crazy amount. So I install GPS on my Caddy and have it link to a map at my site for this shindig… then my ‘renters’ can see where my big ole sticker filled Caddy is at all times and know that they are getting some serious press.

This is kind of similar to the crazy kid who put up a website and sold a pixel for a buck, when he was done he made $1,000,000 and was an overnight marketing sensation.

So what do you think? Should I do it? Obviously I would not buy the car until I had all the advertisers locked in for at least a year. But who wouldn’t spend $7 a month to get some extra publicity, I will even throw in some added ones like doing a youtube video on each bumper sticker that gets added to my car and the business behind it.

Please let me here your comments, unless your going to say “buy a more fuel efficient car…that isn’t such a tank” < for you I say, have you ever been in an accident? If you have you will want a major tank protecting you from now on. They aren’t fun and I am just looking out for my own safety so bite me (kidding! I love you even if you hate my love of the Escalade).

Yours in shameless entrepreneurship,

Maren Kate

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  • Sometimes money shows not on big business but also unusual business as well.
  • paulszyarto
    Maren, as with most new entrepreneurs, I think you are failing to see the opportunistic cost with this idea. What is it going to cost you to make the $700 per month starting this new idea vs just working an extra few hours at what you do best to pay for the truck. It will cost you more time to start and maintain this "new idea" than it's worth in the end.

    In addition, there are several companies that already have this in production, check out cashtoride.com.

    If you are looking to offset your costs with minimal effort, I think you are better off dealing with a company like this with one sponsor who pays $700 per month vs 10 or 100 that you need to spend time maintaining on your own. For even 10 sponsors you will need to work several hours a week to maintain and I'm sure your hourly rates focusing on what you do best are worth more than this.



  • ralphcarlson
    How are you planning to sell those ads? Maybe you should start with the Cadillac dealer. Cadillac as been trying to go edge for some time. Maybe you can do some kind of contest about where Maren Kate will be (or is). If people are interested in finding your car, then they can see value in having their name on it. Besides the ads, what else can you do to make people look for it. I'm not clever enough to figure it out but you seem to be good at this edge thing.
  • Hey I like it!! You are right maybe I should go right up the ladder to the Cadillac execs and pitch them my idea, maybe they'll give me one :) lol... I do love that idea though, I'll have to sleep on it and get back to you with what I figure out.
  • matthewneedham
    You just don't want to attract a load of stalkers though Maren!
  • matthewneedham
    I've had another thought after reading some of the comments on here about not knowing how effective it would be. If you got enough stickers on the car and promoted it like anything (say through a website) then then the advertisers would get twice the value and maybe even 'meet the car' for photo opportunities etc when you're out partying.

    I'm begining to think that $7 is way too cheap...
  • wow other people's feedback has been SO helpful to me, especially your mention about the promoting it through a website or other form :) I like it, so you think 7 is too cheap> what about $10 a month = $120 up front for the year in advance?
  • matthewneedham
    Or you could make it really attractive by charging $120 up front for 12 months and (say) $12.50 a month ongoing.
  • matthewneedham
    HI Maren, I think this is a fab idea - it's basically taking what taxis have been doing for a long time. One point. If you're driving around all the time you're going to use a lot of fuel so you might want to factor running costs in to. However, you could always park it in prominent spots when you park up.
  • Like Valet!!
  • matthewneedham
    Yeah, you don't want to be cleaning yourself. Especially with all that sand in Vegas (not to mention the heat!)
  • That's a real interesting idea and makes me think.

    I'd been planning on turning my '06 Outback into a slick looking taxi. Over here in Eugene, Oregon there is a huge population interested in biking, hiking, camping and I figured I could also cater to those with a rack on the top or rear. They're comfortable inside, get decent gas mileage and the maintenance isn't too bad, so I figured I'd test the waters and keep the laptop in the car with me. Figured a second vehicle could be a Prius or something, haha.

    Not sure how advertising works on taxi vehicles, but an angle I hadn't considered as far as helping with costs. And I can think of local sporting goods places that probably would be interested...

    Boy, starting my research into CommentLuv and Disqus 12 hours ago really paid off, haha. They really do work...
  • that is a GREAT idea!! I love it, you are catering to two different markets in one business opportunity! Let me know how it works :)
  • Hey, if you can get someone else to pay for it? Heck yeah.
    Definitely count me in for a bumper sticker for the year!
    You go, Maren-
  • thanks so much for the encouragement! I am going to be doing a follow up post on my progress pronto!
  • So Maren- anything on this yet? I love the idea!
  • working on the follow up post! Tomorrow I go to the Caddy dealership for measurements and a video so I hope they don't kick me out!
  • I've seen cars wrapped in ads - not sure how effective it is because I can't remember any of the ads I've seen on cars. I also read that your target market does not read billboards, so why does he read bumper stickers (or a hundred of them)? I like how you think though.
  • I'd do it more of for the oddity of it all and I would hope that company;s would see this as a weird way to advertise out of the box... another thing is that i would offer a youtube 'plug' where i review their business for like 5 minutes on my Youtube channel. And they can put on their sites that they are on the bumper sticker mobile and link it to the GPS i would have always on the car.
  • carol
    Brilliant! For $7 per month, $84 annual - count me in! What part of the country are you in - where will my new customers be coming from? I'm just getting started online by establishing several revenue streams, etc. and this would be great! Go for it - let me know when your ready to "roll" and how to get you the fee. $10K month? Can you show ME how to do that online for passive income?
  • thanks for the vote of confidence Carol! I am in Las Vegas but am a road trip junkie for work and pleasure. I travel all over the west coast frequently so it would be perfect for lots of eye balls :) I am getting the squeeze page for early sign ups ready because I've had a great response both off and online :) thanks again for commenting
  • Link to Entrepreneurs Journey is broken. Just a heads up. Nice site.
  • Sounds like a great idea, and why not, I see companies advertising on the AD Mobile here where I live, which is just a truck that drives around with a billboard, I'm sure dozens of smaller businesses who can't afford that would pay for an ad to be seen even more. Plus if you're out living your life, you're ad will be seen more than someone driving a truck up and down the main road. People will see you at gas stations, in the grocery store, at the mall, at the doctors office, where ever you go.

    So the only other question is, how many months do you have to pimp your ride out before you can stop advertising on it?
  • Womenwhowow
    Michael,
    So cool to see you on this blog! =) =) Hows your big idea going??? Talk to you soon, Michelle
  • See I see it more as an exercise in personal branding, because when it comes down to it I am all about marketing others companies * its my main biz- www.OracleLaunch.com * and about doing unique things to draw attention to brands (mine included... like driving around in a crazy SUV) So really if I get enough attention for people to do it and pay for the car every month I'll be in it for the long haul :)
  • The name of the game is who owes to who. You will be getting yourself into debt for a used car. Silly.
  • True, but right now I already am paying off my car... most people can't buy one outright (which would be best I agree) so why not have someone else pay my monthly payment, get me closer to owning it right out & I'll be building my own unique brand in the process.
  • That could possibly be a good business but a risky one in my opinion. Its also because times are different now, its not like you can have a pixel-selling site and still make money.

    Good luck though,
  • It would be risky, that is why I would lock everyone in before hand... and it wouldn't be done as a business so to speak. More as a 'wow look I can do this' thing, that would help brand me on my blog & in my personal marketing business.
  • 3D paper plus a couple of programmers and you'd have a business providing the platform for advertisers to dynamically serve ads based on location of cars, driven by people who may very well be using the ad revenue for car payments.
  • wow that is a good idea, i was thinking just me but making it bigger is a good step you are so right :) thanks for the thoughts!
  • Personally I've never bought anything I couldn't afford, apart from my home and business, and the business only because it paid itself off and made enough to supply me an income.

    I wouldn't go for it unless you could sign them up for the full term of the lease. I can just see some pulling out at the last minute leaving you to foot the bill.

    Having said that, I would say do everything bar the car thing to see if it would work and then give it further consideration.
  • Well I would definitely sign them in for at least a year contract, and I wouldn't get the car until I had the full amount of sign ups needed & then some corporate interest. You are right though, I don't go into debt except for my biz and even that I've started on less than 5k.

    I guess I see this as an extension of my business, because I work a lot with companies doing 'branding' and this is the ultimate form of branding meets shameless marketing. Thanks for the thoughts :)
  • Well give it a go! Love to hear updates on this :)
  • Maren, that is one of the goofiest ideas I have ever heard of, so it probably will work! With thinking like that you are insured of an enlightened if not profitable future. Good Luck!
  • Thanks so much, I sure will go for it :) And I think it is goofy too... but crazy goofy so much so that it may just work!

    Keep ya posted.
  • Funny this is quite timely for me, I want a range rover sport, the one I want is about $60,000, so I've got to make some awesome money, all after paying my mortgage off this year.

    So only $240,000 to go...
  • 240,000 over 24 months is only 10k a month... you can do that easily with a good business or online source of passive income... you'll make it your motivated!
  • yeah I'm aiming to make it this year! fingers crossed
  • James ........ $240,000 ......... what kinda of a castle are you living in over there in England? I just want to pay of my Credit Card Debt.
  • castle I wish! You know the UK is the most expensive place in the world. My mortgage is actually quite small, the average mortgage over here works out at about $290,000 USD !

    I'll have made that money this year though hopefully as soon as I monetize
  • matthewneedham
    James, is right. What he's not mentioned is that you get a fraction of the space in the UK that you would get for similar money in the US.

    I have taken this lifestyle thing and monthly cashflow a bit far. I rent the house I live in because I get better value for money and a bigger house that I could get on a mortgage. I do however own properties which I rent out so the tenants pay the mortgages and contribute towards my rent...
  • Hey Brother,

    Yeah it's crazy the price on land etc in the UK, parts of london can cost you 100k just for a garage that's not even attached to the house!
  • Wow!

    I didn't actually know that.

    Well, you're definitely on your way, James! :)
  • Maren

    Do it. $7 a month... Put the Live2Sell Group down for a year, immediately.

    Where do I send the money...?

    Chris
  • Awesome show of support Chris thank you! I will be setting up a one page site and I am going to start getting commitments from people for their bumper stickers.... see how much interest & go from there!
  • Hi Maren,
    love your blog, and your enthusiasm.

    As for your idea, it will certainly work, provided you are able to deliver a magnificent pitch to your prospective customers, and I'm sure you will.

    I don't know how experienced you are, but this is also a great opportunity for you to practice your negotiation and pitching skills, in any case.

    Also, the only way to find out not _if_ it works, but _how_ is to get out and get it started.

    Cheers
    -Richard
  • I love the not if but how thing :) that is how I always look at life, thanks for the compliment on the blog! I am just so glad to be documenting my crazy entrepreneurship trial and error (and successes)!
  • Wow, it's definitely a cleaver idea that's for sure.

    I say go for it and see what you can do. After all, anything is possible if you imagine actually making it happen.

    Good luck with everything! :)
  • Love your enthusiasm Maren. It takes a lot for someone to share your thoughts so openly here. I've seen iwearyourshort discussed in a few blogs/forums, I'll have to take a look.

    Would you be following a website marketing route with your idea? Perhaps you could develop your idea and start working on the blog or something. Your journey to getting started or something like that. My random thought for the day.

    Thanks again for the comments on my blog
  • I think I'd be following a kind of video/viral thing for it. Like for every bumper sticker or 'advertiser' I will do a short youtube video on the brand. Then I'd either make it a separate page on escapingthe9to5.com or make a new website where I'd do a post with some specifics & the video embedded in it. So the people get more than just a bumper sticker spot, they get some viral action.

    Either way I will definitely being going forward with this brash idea because I love, love, love it on a 'branding' side and because it just seems so crazy it may work. I'll keep everyone posted as I go.... tomorrow to the Caddy dealership to take measurements!
  • Separate site, I think... Brand it, brand the idea and the 'name'...

    Branding, branding, branding... Marketing 101.

    Awesome idea, seriously, MK!
  • Hey, I need something like that to get the $700 a month I need to pay the mortgage free and clear. I'm definitely looking for ideas to reach that goal.
  • Think creatively.. if you need some one on one brainstorming email me. If you break it down, to $10 or $25 increments and then think how to do it I am sure you can get there... you have skills start using them for consulting :) cheers!
  • Maren,

    I don't remember where it was, but I just read an article about the guys from iwearyourshirt.com and had the same idea about running ads on the car. I know it's not a completely new idea, but I definitely think it's worth researching. If it turns out to be a viable option in your area I think it might just be something worth looking into in other major metropolitan areas as well.

    If it works out really well you could probably even "franchise" it and bring in some more passive income.

    Would love to hear how this turns out.
  • Will keep ya posted & thanks for the comment. Hey yeah you are right maybe I could franchise it, maybe yours could be the second Caddy? :)
  • It would be an honor. Let me know if there's anything I can do to help.
  • Rob
    I'll make sure my company is your first bumper sticker customer.

    I love your spirit!
  • Hey Rob! Thank you & I will be sure that yours has the best spot *wink wink* lol :) Thank you so much for the encouragement I am so serious about being an 'extraordinary entrepreneur' and I know that if I keep up these seemingly crazy ideas long enough things will come out great.

    Cheers
  • Hi Kate,

    Congrats on the initiative, many people would back off and keep repeating to themselves "you cannot afford it, move on".

    You WILL buy it, now its just a matter of finding a way to generate the assets that will pay the bills for you.

    That concept, is great. I'm just not quite sure about the sticker/advertising idea, cause its been around for a long time now, so...

    I'm not saying it won't work out. It most definitely could easily happen... if you're able to get attention and connect with the right people.

    Another way would be to leverage your (great) knowledge and create an ebook or a small course for that cause.

    Just my 2c!

    Whatever route you decide to go, I'm sure you'll make it work out and will be riding on your mighty Escalade in no time. :)

    Rod
  • Thanks so much Rod! Very true indeed that most people focus on the 'I can't afford it' thoughts instead of the 'how can I afford it'. Breaking it down to manageable monthly payments makes any goal look easier too.

    Cheers!
  • seb
    Awesome idea! Car wraps are pretty cheap too, you could have a car-wrap-a-week.. your 'holidays' would be 'marketing trips'!
  • Thanks great idea on the car wraps... didn't even think of that one :)
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